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The house
Rolex
Est. 1905 · Geneva, Switzerland
Founded in London in 1905 by Hans Wilsdorf and Alfred Davis, Rolex moved to Geneva in 1919. Its waterproof Oyster case of 1926 and self-winding Perpetual rotor of 1931 still underpin almost every Rolex made today.
Datejust
Introduced in 1945, the Datejust was the first self-winding chronometer wristwatch to show the date in a window on the dial.
