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The house
Rolex
Est. 1905 · Geneva, Switzerland
Founded in London in 1905 by Hans Wilsdorf and Alfred Davis, Rolex moved to Geneva in 1919. Its waterproof Oyster case of 1926 and self-winding Perpetual rotor of 1931 still underpin almost every Rolex made today.
Day-Date
Launched in 1956 as the first wristwatch to spell out the day of the week in full. Made only in gold or platinum, usually on the President bracelet.
