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The house
TAG Heuer
Est. 1860 · La Chaux-de-Fonds, Switzerland
Founded by Edouard Heuer in Saint-Imier in 1860, Heuer became TAG Heuer in 1985. The brand has been tied to motor racing for decades.
Monaco
Launched in 1969 as one of the first automatic chronographs, with the square case Steve McQueen wore in Le Mans.
